Most local retailers either spend too little on Meta ads and never see traction, or they spend without a plan. The truth is, your Meta ad budget should be around 4–6% of your monthly revenue, split between awareness, re-targeting, and conversion campaigns. This simple 20/40/40 structure helps you spend smarter, stay consistent, and actually see in-store results.

Most retailers focus on new customers and ignore their biggest growth opportunity — the ones who’ve already shopped with them. Learn how to use Meta ads and your POS data to re-engage existing customers, increase repeat visits, and track real in-store ROI with Omni Lightning.

Most retailers don’t realize the power hidden in their POS data. By matching your customers’ names, emails, and phone numbers to Facebook and Instagram profiles, you can create powerful audiences that help you re-engage past shoppers, bring them back in-store, and track real ROI from your Meta ads — all while spending less than $10 per thousand customers reached.

Wondering if your marketing is actually driving foot traffic and sales? Omni Digital Group helps Iowa retailers connect Facebook and Instagram ads to in-store results—using POS integrations, smart data targeting, and a $3 ROI guarantee. Find out how we do it.

Learn how much retailers should spend on Facebook and Instagram ads. This guide breaks down what percentage of revenue to invest, how to set the right ad budget, and what a strong return on ad spend (ROAS) looks like for local retail stores.

Most retailers waste money on ads they can’t track — but Omni Digital Group is changing that. Learn how our retail-focused ad strategies, data-driven campaigns, and 3x ROI guarantee help stores increase foot traffic, sales, and customer loyalty through Meta ads that actually work.

Hiring a marketing firm doesn’t have to be confusing or costly. This guide breaks down exactly what retailers can expect to pay in 2025 — from average agency fees to ad spend recommendations — so you can plan your marketing budget with confidence and see a real return on investment.

Retailers can use Meta ads to grow in-store sales by running conversion campaigns in a 5-mile radius, creating Custom Audiences from POS data, retargeting past and dormant customers, and tracking ROI with tools like Omni Lightning. Average costs are $7 per 1,000 impressions and $66 per 1,000 unique people reached, making Meta one of the most cost-effective ad channels for local businesses.

Retailers struggle to know if Meta ads really work. The result? Wasted spend, no clear ROI, and constant frustration. Here’s why the problem exists — and how to solve it.

Klaviyo is an email and SMS platform built for retailers. This guide explains Klaviyo pricing, benefits, automations, and segmentation tools — plus how it compares to Mailchimp and Constant Contact.