Unique Selling Propositions

Do you have a unique selling proposition? I have learned it is absolutely vital to long term success in building a business. When I think about it, there are truly 5 things that separate Omni Digital Group from our competitors.

1. We focus solely on one industry vertical, retailers. This gives us the ability to say "We work with dozens of companies in the same industry."

2. Our strategies are unique. We focus on new customer acquisition and re-engaging existing customers. All of our strategies focus on these two objectives.

3. We focus on results. Our trademarked slogan is, "WE HELP YOU BUY RESULTS, NOT ADVERTISING.™"

4. We will shortly offer (which will be a gamechanger) a risk reversal strategy for customers. What is everyone's number one fear of advertising? (What is your customers #1 fear?) For us, it is that it won't work. Well, why not offer a money-back guarantee? Then, clients theoretically should have zero risks. This is exactly what we will roll out soon.

Remember this. In every transaction, one of the parties is being asked to take on more risk. If you are asking your client to take the majority of the risk, it will result in fewer sales. We are confident this strategy will lead to a major increase in sales.