We Help Retailers Track In-Store Sales From Marketing—So You Stop Wasting Money and Start Growing.

ABOUT
Omni Digital Group

Welcome to Omni, your go-to advertising partner for retailers of all sizes nationwide! Based in the vibrant heart of Iowa City, IA, we craft tailor-made advertising solutions designed just for you.

Why choose Omni?

Our agency is fueled by passion and commitment to empower retailers like you. We don't just create ads; we build data-driven strategies that revolve around your unique needs, leveraging your point-of-sale first-party data to drive remarkable growth.

Most retailers waste money on marketing because they don’t know if their ads are working to drive in-store sales.

Strategy: A Clear Plan Built for Retailers Like You

You don’t need random ads. You need a proven plan. Our team of experienced Account Managers and Digital Strategists work with you to identify which campaigns drive revenue—then build a strategy around what works.

Data: Make Decisions Backed by Real Results

We start with your numbers. Using your in-store data, we benchmark your performance against other retailers we work with. This lets us target the right audience—on social media, email, and SMS—with precision.

Creative: Ads That Actually Get People in the Door

We don’t guess with creative. Every video, graphic, email, or text is designed to move your customer to action—whether they’re seeing you for the first time or coming back to shop again.

Tracking: Know What’s Working Daily on Our Dashboard

No more guessing. With Omni, you’ll see exactly how many in-store sales each ad, email, and SMS campaign drives—right from your dashboard.

Retail Clients

Our Services.

Meta

Meta Advertising: Target the Right Shoppers

  • Target new and existing customer audiences on Facebook and Instagram

  • Use engaging videos and graphics designed to drive in-store visits

  • Track exactly which ads bring customers through your door

SMS

SMS Marketing: Fast, Affordable, and Drives Immediate Traffic

  • Reach customers instantly where they’re already looking—their phones

  • Run low-cost, high-impact text campaigns that drive same-day traffic

  • Track every in-store sale tied to each text send

Email

Email Marketing: Smarter Messages That Bring People In Store

  • Segment your audience using your POS data

  • Send targeted emails based on past purchases

  • See exactly how many in-store visits each email generates

Creative

Creative: Content That Drives Foot Traffic

  • Custom graphics and videos built by our in-house creative team

  • Content tailored to grab attention and drive store traffic

  • Designed for social, email, and SMS campaigns

Data

Data : Know What’s Working—Down to the Dollar

  • Connect your digital marketing to real in-store sales data

  • Track Return on Ad Spend (ROAS) down to the dollar

  • Build better audiences based on actual in-store shopper behavior

Our Mission

Retailers can't track if their advertising drives in-store sales. Omni Digital Group's Omni Lightning links with your POS system to track customer visits from your ads, emails, and SMS texts, so you can confidently invest in marketing that actually works.

Retailer Testimonials

Retailer Feedback

  • Matt K. Shoe Retailer Client in Minnesota

    “You helped grow our business from $500,000 to $1,250,000 in two years.”

  • Kevin W. Shoe Retailer Client in Iowa

    “You are the single most instrumental company in the growth of our business. I do look forward to bigger things for sure.”

  • Corey Lark, The Heel Shoe Fitters

    “Before teaming up with Omni, we didn’t know which ads were making an impact. Being able to tie our ad account to our POS system has been great to see in-store ROI. Omni’s ability to target custom audiences has been a game-changer!“

  • Kendall Thompson, Wagner's RunWalk

    Omni has contributed greatly to our stores’ high double-digit growth for the year by helping us attract new customers and retain existing ones. And by trusting them to handle this part of the marketing, I can focus my time on other areas of the business.

Schedule A Call