Your Company’s Growth Engine. Leveraging Data + Worldclass Creative™
ABOUT
Omni Digital Group
Welcome to Omni, your go-to advertising partner for retailers of all sizes nationwide! Based in the vibrant heart of Iowa City, IA, we craft tailor-made advertising solutions designed just for you.
Why choose Omni?
Our agency is fueled by passion and commitment to empower retailers like you. We don't just create ads; we build data-driven strategies that revolve around your unique needs, leveraging your point-of-sale first-party data to drive remarkable growth.
What sets us apart?
Discover the Omni Difference and unlock your business's true growth potential today.
Strategy
Our dedicated team, consisting of experienced Account Managers and Digital Strategists, is committed to guiding you through the process of identifying the most successful campaigns for our clients. Together, we'll craft strategies that amplify your results, ensuring that each campaign leverages our collective expertise for maximum impact.
Data
OMNI is all about putting data first. We start by diving deep into your data to provide you with essential benchmarks, showing you how you compare to other clients. This insight guides us as we tailor our approach, using your unique data to specifically target your audience on social media, email, and SMS.
Creative
At OMNI, we handle all kinds of ads, including video and graphics. We tailor our content to match the audience, whether it's on social media, email, or SMS.
Tracking
Working with OMNI makes it easy to see results. Whenever we send out an ad, email, or SMS, you can check our dashboards to see if it's bringing customers into your store. It's a straightforward way to see how your marketing is working in real time.
Clients
The Growth Engine.
Meta
Meta Targeting Strategy
With Omni Digital Group, streamline your marketing across Facebook and Instagram with strategic audience targeting and retargeting. We categorize your audiences into 'Cold,' 'Warm,' and 'Hot' to deliver customized content that caters to their familiarity with your brand—guiding them down a funnel toward frequent purchases. On Facebook and Instagram, we leverage visual storytelling via graphics and video to re-engage site visitors and POS data, turning past interest into present profits by increasing customer lifetime value with striking visuals and strategic outreach.
SMS
Maximize ROI with Text Campaigns
In a world where people’s phone is on them nearly 24/7/365, if your business is not going all in on text campaigns you are losing money. Why? Because when you send a text, it costs very little vs. a direct mail piece or even a social advertisement, which has a cost associated.
Targeted Email Approach
At Omni, we revolutionize email marketing with a personalized touch. Our innovative Omni Lightning technology seamlessly integrates with your POS system, empowering you to segment email campaigns effectively. Better yet, you can precisely measure the impact of these campaigns by tracking in-store visits resulting from email sends. With real-time insights available 24/7, Omni provides unparalleled visibility into your email marketing performance, ensuring every message delivers maximum results.
Creative
Customized Graphics and Video Solutions
We boast an in-house team of designers and creatives dedicated to optimizing your visual content for unparalleled impact in attracting new customers to your business. Whether it's crafting custom graphics, editing videos to perfection, or creating stunning photo collages, consider it done.
Data
Enhance ROI Tracking with Omni Lightning & Omni Visbility
With Omni Lightning, we can integrate with a company’s POS system, allowing us to track the ROAs (Return on Ad Spend) for a client and ensure a financial return. We are also able to build audiences from a company’s POS system. Want to retarget people who have been into your store before to get them to come back? We can help with that.
From Aviation to Cyber Truck Content.
Our world class full production video team can help you grow your business with high quality video ads.
We Live In A Video World.
How many video ads does your brand have running?
Become The Trusted Source In Your Space.
Video helps your brand become known by EVERYONE, leading to more revenue.
Omni’s Core Values
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We are relentless with the end result of helping our clients grow their company's top-line revenue. We are passionate about doing what we say we are going to do and delivering on that promise of growth. We are always looking for ways to help our clients get that much better return on their advertising dollars. We are committed to achieving our internal results and what is expected of us as teammates so that we get our own results but in turn, this shows our teammates what is possible for them as well, We walk the walk and have high standards for ourselves.
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We bring energy into every interaction we have internally with fellow teammates and externally with clients. We bring great attitudes to hard situations. We know that when we show up with more energy, it makes everyone around us better. We are all teammates and push each other to higher levels with great energy.
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We intentionally grow as individuals so we can better service our clients. We strive towards becoming the best version of ourselves, one could say, trying to reach our full potential. We better ourselves, so in turn, we can make those around us better. We are intentional with our growth and the development it has on our careers.
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We are leaders in developing technology solutions that help our clients gain a competitive advantage. We are constantly asking ourselves, how do we make this better? We are always on the cutting edge, never settling with what we did yesterday. We create solutions no one has thought of before.
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We make decisions that are in the best interest of our clients at all times. Even if this means we differ in opinion, we treat the business as if it were our own. We build these relationships to understand better how we can serve the client. We bring fresh and different solutions to the table the client has never considered to create growth.
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We accept responsibility for our actions (and inactions) as the ultimate way to build trust both internally and externally. We don’t pass the blame onto others. When we make mistakes, we own it. We push each other because when held accountable, we get better. We are there for our fellow teammates and work as a team understanding we all have the same mission of helping our clients win.
Our Mission
We are the engine that powers the growth of our client's companies.
Client Testimonials
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