How much should retailers spend on ads? Most industries invest 4–10% of revenue in marketing. For retailers, the sweet spot is 4–6%, with at least 2% dedicated to Facebook and Instagram ads. In this article, we break down how to calculate your budget, why Meta ads deliver higher ROI than traditional channels, and how to align your spend with your growth goals.

Want more customers in your store? This guide shares 10 proven Meta ad strategies for local businesses — from setting the right budget to building custom and lookalike audiences, creating ads that drive action, and tracking in-store sales. Follow this checklist to stand out from competitors and grow real revenue with Facebook and Instagram ads.

Should retailers focus on selling or branding? To stay relevant, retailers must shift from pushing sales to building trust and authority through branding. In this article, you’ll learn 3 practical strategies: answering customer questions, positioning yourself as the king or queen of your town, and creating content around 3–5 core revenue-driving topics.

Shoe and apparel retailers often struggle to balance e-commerce growth with driving consistent in-store traffic. In this article, we break down 4 proven Meta ad strategies that help retailers increase sales both online and offline: using Advantage+ catalog ads, focusing budgets on three top brands per season, narrowing targeting to reach the right customers, and keeping top-performing ads live while rotating in fresh creative. These strategies have delivered double-digit ROAS for retailers and can help you build a stable, scalable ad strategy that drives real results.

Retailers often overlook the goldmine of customer data sitting in their POS system. By using that data for marketing, you can find new customers, re-engage past buyers, and track exactly which ads drive in-store sales. In this article, we’ll walk through three proven POS data strategies to help retailers market smarter, grow revenue, and turn transactions into profit.

Want to drive more foot traffic to your retail store using Meta ads? In this article, you’ll learn 5 proven Meta ad strategies that help retailers increase in-store revenue by building lookalike audiences from POS data, using detailed targeting to lower ad costs, retargeting existing and dormant customers, and tracking in-store ROI. These are the exact tactics used by successful retailers to turn Facebook and Instagram ads into measurable in-store sales.

Most agencies charge high fees upfront. OmniX flips the model—offering deep partnership, performance-based pricing, and transparent ROI tracking.

Video sells shoes. From showing your in-store process to comparing top brands, here are 8 powerful video ideas footwear retailers can use to stand out and win new customers.

Big sales weekends are great, but what happens after? Learn how retailers can keep momentum going with smarter marketing, micro-audience targeting, and local ad strategies.