5 Questions to ask your advertising agency
If someone was to hire us, how would we want them to judge us? Better yet, if you are interviewing another agency, how should you judge them? Here are 5 key questions to ask.
1. Can you show me the ROI of my marketing spend?
At Omni Digital, we take pride in our ability to show you how your digital marketing spend translates into in-store transactions. The two biggest and measurable factors we can show you is the number of sales and the total transaction value from these sales. Leading to a simple division of total sales by the amount of your advertising spend on ROAS (return on ad spend).
2. Who else have you worked within our space/niche?
Personally, Omni Digital Group works with brick and mortar retailers. Why? We feel they are overlooked and need help. They struggle with creating measurable advertising results. We help them! In particular we work with shoe retailers as a focus but feel retail-specific advertising strategies are transferable.
3. What are your top 3 strategies you would implement?
We focus on creating new customers for your business, going back after existing customers, and increasing the lifetime value of the customers. We fully customize this to your business. But, keep advertising simple. There is no need to complicate it. Create quality and targeted audiences, create amazing graphics that catch people’s attention, and drive them with a strong call-to-action.
4. What's my guarantee?
We guarantee you at least a 3 to 1 ROAS (return on ad spend). If not, your money back. Why do we do this? We feel as though the only reason people don’t advertise it is not measurable. But, we also know fear holds most people back. So, we offer a guarantee to hold us accountable we are helping you grow your business.
5. Why should I work with you over someone else?
We know the retail space, we know how to drive results. Period. We can talk for hours on all of the hundreds of campaigns we have run for retailers to drive results in-store. That is one major thing that separates us. All of our campaigns drive people to take action offline, not online. But, we also like to send you direct examples you have questions on so let us know!