Tracking Facebook Ads ROI as a Retailer

Probably the most constant thing we hear from retailers is this, “How do I know if my advertising is working?” At Omni Digital Group, we built a tracking software for Facebook and Instagram ads called Omni Lightning™. It allows you to match up people who engaged with an ad and then ended up in your POS system as a customer. Our technology will physically match these people to give you an accurate ROI. Watch the video to learn more!