Targeting Existing Customers

When it comes to retaining customers inside of a retail business and increasing their LTV, Facebook has the tools to make that happen.

But, sometimes it can be complicated. Why? Because when you are working with custom audiences (essentially, creating an audience out of your customers in your POS inside Facebook) you need to match the data correctly i.e. - phone number, name, email, city, state, zip code, etc.

That is why we built Omni Lightning, a custom software, at Omni Digital Group. It allows us to build these audiences automatically and instantaneously for your business. This leads to higher revenue and not losing our customers to online brands themselves.

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